Bella Belle ‘22 Campaign
For the ‘22 Collection Bella Belle chose an homage to the artist; the depths of heart and soul a creative put into their work, from concept to creation.I envisioned the theme telling the story of the way art breathes life’s into our souls; from the fire of inspiration to the final result, revealing the artist through their work.
Visually it was important to me that we told this story chronologically; we meet the artist in her studio; dreaming, sketching, moulding, chiseling. Strewn throughout the studio are hand drawn sketches and tools, sitting amidst finished sculptural works. As she breathes her creations to life, she becomes them, eventually transforming into an embodiment of the sculpture itself.
Creative Direction & Styling: Joy Proctor | Photography: Laura Gordon | Video: Mark Yeattes | Hair & Makeup: Anna Breeding | Backdrops: Chasing Stone | Location: Caproni Collection | Shoes: Bella Belle Shoes