Bella Bella Shoes; ‘21 Campaign

As designer of the Bella Belle Shoes 2021 campaign, I saw the theme of Metamorphosis as an opportunity to tell the story of our world post 2020, to tell the story of resilience, rebirth. In ways large and small, our world was forever changed by the events of 2020. Collectively there were two large lessons we learned; First, that the similarities and struggles we share as human beings will forever bind us to one another.  And second, that while we vary in a multitude of ways, our differences paint the world in the most incredible palette. 

I narrated this short film by Ale Vidal to shed light on the second lesson, a legacy of resilience of the beautiful BIPOC cultures throughout history. It is the story of the ones they underestimated, forced to assimilate to the cocoon of society. But even within the colorless walls that confined them, they heard the call, the strength of those who came before them. And facing the world in all its pain and all its beauty, the color grew within them and they understood the gravity of their own power.